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put in place an effective partnership strategy between
a merchant site and your website. The aim: to manage
sales while controlling their acquisition costs.
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01. Select
the appropriate affiliation platform(s) (TradeDoubler,
Zanox etc)
02. Define the remuneration system to be
offered to the affiliates (fixed price, staged system
expressed in terms of sales or a percentage...)
03. Advise you on the design and messages
intended for your affiliates
04. Select the affiliate sites
05. Animate the affiliate network (challenges,
competitions)
06. Implement statistical reporting and
suggest modifications to you |
On a day-to-day basis: monitoring the affiliate
network, support, managing the relationship with
the platform
Monthly or weekly: detailed reports, monitoring
the programme animation scheme in synchronisation
with your marketing plan. |
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