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L'OREAL
LABELIUM helped the merchant site CCB Paris to increase its conversion rates while capitalising on their existing site.

Pierre Leurquin, e-commerce Director, outlines his vision for the project under three headings:


THE PROBLEM
“to identify the key points for improving the profitability of our merchant site in the context of a graphical and ergonomic redesign project."

LABELIUM’S STRONG POINTS
- LISTENING
- RESPONSIVENESS
- SPEED
- RELEVANCE OF ANALYSIS
- SUPPORT BEFORE, DURING AND AFTER THE PROJECT, NOTABLY DURING THE RECOMMENDATION IMPLEMENTATION PHASE

THE RESULT
PLUS “Rapid identification of the key points for optimising the site, and proactive support in the implementation phase. Labelium’s intervention has enabled us to define our priorities better and focus on what is essential, to achieve real optimisation in terms of managing the project and obtaining rapid and concrete results."


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