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To
complement organic listings, keyword purchase
can be used for any important event during the
lifecycle of your website (site launch, competitions,
presence at an exhibition…).
For your campaign to be effective, the purchase
of keywords must be subject to rigorous scrutiny
in respect of the choice of keywords and optimisation
of the budgets allocated.
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01.
Identify the strategic keywords, i.e. generators
of qualified traffic by means of:
- semantic studies
- analysis of the keywords your competitors are
using for their positioning
- the tools made available by the search engines
02. Write your advertisements / Optimise
your budgets throughout the campaign
This is a key success factor, as click rates vary
greatly from one advertisement to another.
What is more, to achieve continuous optimisation
Labelium will test
a number of advertisements during your campaigns.
03. Monitor your return on investment
In conjunction with your statistical tool, we
will pay particular attention to your ROI,
and more precisely to your acquisition costs.
The aim is ultimately to retain only those keywords
which offer the best ratio between the price and
the sales generated |
1 CONTROL DATA
Summary document presenting the results achieved
by the campaign on a weekly, monthly or three-monthly
basis (cost per click, click rate and where technically
feasible the calculated conversion rate) |
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