With Spallarossa and Allam joining, Labelium now offers e-retail clients a comprehensive end-to-end solution for e-commerce and marketplace spaces, including UX, media, pricing, management of marketplaces, digital retailers, and stakeholders.
“Manual campaign management is costly and only valuable for big-budget campaigns,” says Amy Yu, Managing Director of Labelium NY & VP Media. “AI today is advanced enough to do the job efficiently, especially at Skai, and combined with Labelium’s experts, mid-sized to major businesses can launch strong performance campaigns.”
Labelium becomes certified as a Carbon Neutral® company in all of its Americas markets, in accordance with The Carbon-Neutral Protocol, the leading global framework for carbon neutrality.
“Labelium Play puts the agency in the strategic brand integration and content creation game,” said McLaughlin.
Get to know Labelium’s new North American top executives: Industry veterans Clayton McLaughlin, Santiago Mas, and Chris Apostle.
Get ready for recovery & discover how to adapt your digital marketing strategy to the new & evolving hospitality landscape.
Discover how Labelium helped Caudalie adapt to the 2020 context and accelerate their e-commerce growth through automation.
Apple announced product and policy changes that would impact data sharing and privacy across iOS which provoked a lot of reaction.
Supporting Immigrant Quebec in adapting to the COVID-19 context and switching to digital to continue providing their services.
These are the most effective tactics for getting great performance with the TrueView for Action ad format on YouTube.
Data science techniques in the retail sector allow to improve the efficiency of e-commerce and polish the online user experience to maximize sales.
Google and Amazon have been improving their digital ecosystems for years to become benchmarks for product searches.
We analyze how to adapt digital marketing to support the retail sector’s recovery as it faces consumer uncertainty.
From the number of plays to brand recall: metrics to determine the effectiveness of digital audio ads.
Google has recently added new indicators to improve its browsing experience evaluation: the Core Web Vitals.
The post-COVID reality raises a challenge for audiovisual advertising: to update the messages in order to connect with the public.
Live-streaming e-commerce has revolutionized the way we buy online. What opportunities does this phenomenon bring for brands?
The Hagakure method is a new way of structuring and optimizing campaigns on Google Ads with the help of machine learning. We explain what it is.
Attribution models with machine learning are based on the analysis of user behavior outside and inside the web.
Should Pure Players also sell their products on Amazon? Are sponsored sales necessary? Does it make sense to compare Amazon’s and Google’s ROI?