Labelium Group Press

We are partnering with BESTSELLER Canada.


Global Fashion Company Hires Leading E-Commerce/Performance Agency to Create Online Campaigns, Search and Help Rollout New Websites in Canada

The Montreal office of global digital performance agency Labelium, which specializes in e-retail, media, and consumer performance, has been named digital agency of record for BESTSELLER Canada, a vertical fashion company that designs, sources, distributes and markets a number of clothing brands including JACK & JONES and VERO MODA. BESTSELLER operates 2,750 stores in 38 markets worldwide and can be found in as many as 20,000 multi-brand and department stores in Europe, the Middle East, India, China and Uruguay. Canada was the first international market for the clothing and accessories company, carrying a selection of designer brands for men and women. 

Labelium was hired as BESTSELLER Canada pivots to focus on growing its retail brands JACK & JONES and VERO MODA and to support its e-commerce growth ambitions. The first phase of the agency’s work for BESTSELLER Canada was launching Google Ads, with search and shopping ads, in tandem with BESTSELLER Canada’s new website rollouts. It also included a full data audit and optimization and the set-up of the brands’ feeds. Display and YouTube campaigns will be launched in a planned second phase. Labelium, which won the account in an RFP review against competing agencies, also acts as BESTSELLER Canada’s media consulting agency for recommendations on the channels they handle in-house, such as Facebook, TikTok and Criteo. 

“BESTSELLER is one of the largest family-owned clothing companies in the world with almost 20,000 employees,” said Virginie de Malavois, Managing Director at Labelium Canada. “It also happens to be one of the most successful names in the industry. Labelium also is privately owned, and fashion brands are our particular specialty. You might say we are a perfect bespoke fit. We look forward to working with our new partner on driving their new websites’ performances, maximizing media investment based on a tailored yearly strategy, and conducting ongoing tests to stay on the cutting edge of digital marketing.”

You might say we are a perfect bespoke fit.

Virginie de Malavois, Managing Director at Labelium Canada

“We chose to work with Labelium because the agency possesses an entrepreneurial spirit very much like our own,” said Stephanie Bleau, Head Of Marketing and E-Commerce at BESTSELLER. “We truly appreciate the talented team that has been partnering with us and the transparency with which we tackle opportunities together.  Ambition, curiosity, a sense of ownership, and autonomy drive us both to bring our brands to new heights. We are excited by our new partnership and the accelerated growth that it will surely bring.” 

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