Interactive features on Spark Ads during the Christmas season achieved 60% increase in CTR and 86% decrease in CPA compared to previous traffic campaigns.
Christie’s wanted to generate awareness & impact for an upcoming auction of rare 20th & 21st-century art, specifically in New York City. Creating and negotiating a high-impact campaign? No problem. Creating and negotiating a campaign to be delivered in only three weeks? A challenge! Let’s do it.
The campaign outperformed the category’s benchmark, achieving a ROAS 358% above the average and a video completion rate over 70%.
This new search strategy enabled Club Med to achieve a 40% lower CPC than their average competitor set while simultaneously gaining a 30% higher impression share than that same competitor set. As a result of this, bookings for S1 went up by 174% and domestic travel drove 44% of total sales in S1 2021, compared to S1 2019.
Discover how Labelium helped Caudalie adapt to the 2020 context and accelerate their e-commerce growth through automation.
Labelium needed to redevelop and implement new, front-to-back, Amazon strategy that addressed their inefficiencies without losing out on key Q4 holiday traffic and sales.