In this Agency Conversations episode, Amy Yu, Global Partner at Labelium, speaks with Google about Automation in Paid Media.
The online gambling and sports betting company capitalizes on the synergy between the two platforms with always-on ad campaigns for the TOFU stage.
The Casino Month campaign of the online gambling and sports betting house reaches new audiences on the Portuguese market with very competitive CPC and CPM.
Welcome to our newest Twitch Webinar series, where our NXTLVL Chief of Gaming Clayton McLaughlin interviews leading figures in this new advertising ecosystem. For our inaugural episode, we are honoured to welcome Zoe Soon, VP Experience Center at the IAB, to chat about the future of gaming.
Labelium’s eighth acquisition reinforces the French-headquartered Group’s global ambition and strengthens its position in the digital performance market.
Building the digital ecosystem of the future doesn’t have to come at the expense of business performance. That is why the global e-commerce performance agency Labelium is launching footsprint, the first end-to-end digital sustainability change management partner.
In this 30-minute webinar, we partnered up with the #1 A/B testing tool on the market, VWO. What you will learn:
– The Value of CRO to your Business
– Creating/Starting a Testing Practice
– Optimizing for a Specific Audience
– Starting & Measuring Progress
“Maybe it’s time to stop ignoring this huge opportunity. NXTLVL’s mandate is to focus entirely on gaming, helping our clients become first-mover pioneers in this new frontier.” – Clayton McLaughlin, MD of NXTLVL
At Labelium, our drive to achieve a measurable positive impact for our clients, partners and our community is unwavering, and as a Google Premier Partner we are privileged to do so on the forefront of this fast-moving marketplace.
Interactive features on Spark Ads during the Christmas season achieved 60% increase in CTR and 86% decrease in CPA compared to previous traffic campaigns.
Christie’s wanted to generate awareness & impact for an upcoming auction of rare 20th & 21st-century art, specifically in New York City. Creating and negotiating a high-impact campaign? No problem. Creating and negotiating a campaign to be delivered in only three weeks? A challenge! Let’s do it.
The campaign outperformed the category’s benchmark, achieving a ROAS 358% above the average and a video completion rate over 70%.
“I’m thrilled to join the Labelium team and put my passion for people’s growth forward, helping create optimized dynamics for talent growth, business success, productivity and fun!” said de la Torriente, who has over 20 years of experience in Big 6 agencies working across various areas from client leadership, to business development, to strategy and planning.
“We chose to work with Labelium because the agency possesses an entrepreneurial spirit very much like our own,” said Stephanie Bleau, Head Of Marketing and E-Commerce at BESTSELLER. “We truly appreciate the talented team that has been partnering with us and the transparency with which we tackle opportunities together.
DoubleVerify helps control advertising fraud, it ensures the quality of the ads’ location, and watches over video viewability.
Labelium LATAM now offers Eretail and Marketplaces, e-Commerce campaigns, conversion campaigns in Search, Shopping, GDN and Facebook Ads, as well as Feed Management. As part of its services, it is also ensuring Feed follow-up and product catalogue campaign optimizations to its clients.
“This will be a huge step forward in advancing transparency in our industry,” said Clayton McLaughlin, Managing Director of Labelium Play in North America. “To get a Neutronian certification, you have to pull back the curtain and say ‘this is how we do everything.’”
As many as 62% of female self-identified gamers feel that brands don’t market to them. This creates a big marketing gap into which forward-thinking brands can rise to the occasion.
There is genuinely no more reason NOT to start advertising in games, thanks to better agility, more opportunities, real-time ads, and the ability to manage campaigns like traditional programmatic campaigns.
This new search strategy enabled Club Med to achieve a 40% lower CPC than their average competitor set while simultaneously gaining a 30% higher impression share than that same competitor set. As a result of this, bookings for S1 went up by 174% and domestic travel drove 44% of total sales in S1 2021, compared to S1 2019.