YouTube is testing “Products in this video”, a new feature that will bring the world of online video and e-commerce sales closer together.
The consumption of digital audiovisual content has grown during the confinement. What will happen in the post-COVID-19 era?
SMO is essential for every business model, including those that are permanently subjected to the pressure of the ROI.
Amazon Sponsored Brand Ad’s are banner ads that help customers discover and engage with a brand’s products and a brand’s Amazon store.
Labelium needed to redevelop and implement new, front-to-back, Amazon strategy that addressed their inefficiencies without losing out on key Q4 holiday traffic and sales.
With the launch of creative editing for Sponsored Brand Ads, brands can now edit products, headline copy, and brand logos without re-creating the campaign.
YouTube Video Builder allows brands to edit short videos for their advertising campaigns and is still available in the beta version.
It is time to reassess digital marketing strategies. What are the key areas that will require work in the period after COVID-19?
Google has launched a free version of Google Shopping for the US and India. For the past few days, offers can be displayed on the Shopping tab of Google.com and on Google Shopping at no cost for retailers.
We analyzed the implications of the decrease in impressions Amazon Sponsored Products has for the advertisers.
YouTube will dive in the universe of short videos with Youtube Shorts, their bet to compete with TikTok.
Stéphane Levy, President of Labelium Group, analyses the effects of the de-escalation of confinement measures on the digital strategy of e-commerce, retailers and manufacturers.
Where is the retail sector headed after the coronavirus crisis? We analysed the main trends that will shape the industry’s future.
The lockdown caused by Coronavirus has boosted video streaming. Could this be harnessed to bring brands & consumers closer?
YouTube Kids is the perfect advertising platform to send messages to young audiences; they are great online video consumers.
One of the channels that more urgently needs to adapt due to the coronavirus crisis is Google My Business. We can show you how.
Advanced TV has great advertising potential due to the increase in audiovisual consumption through these digital TV platforms.
With the support of our 20 offices around the world, the Labelium Group is a witness to the evolution of the pandemic and its impact on the behavior of businesses and consumers.
The Chinese market has become a huge opportunity for western brands. Which digital tools can you use to gain access to it?
Feed Management is the key to advertise products effectively in Google Shopping and other channels.