These are the most effective tactics for getting great performance with the TrueView for Action ad format on YouTube.
Data science techniques in the retail sector allow to improve the efficiency of e-commerce and polish the online user experience to maximize sales.
Google and Amazon have been improving their digital ecosystems for years to become benchmarks for product searches.
We analyze how to adapt digital marketing to support the retail sector’s recovery as it faces consumer uncertainty.
From the number of plays to brand recall: metrics to determine the effectiveness of digital audio ads.
Google has recently added new indicators to improve its browsing experience evaluation: the Core Web Vitals.
The post-COVID reality raises a challenge for audiovisual advertising: to update the messages in order to connect with the public.
Live-streaming e-commerce has revolutionized the way we buy online. What opportunities does this phenomenon bring for brands?
The Hagakure method is a new way of structuring and optimizing campaigns on Google Ads with the help of machine learning. We explain what it is.
Attribution models with machine learning are based on the analysis of user behavior outside and inside the web.
Should Pure Players also sell their products on Amazon? Are sponsored sales necessary? Does it make sense to compare Amazon’s and Google’s ROI?
The revamped version of Facebook Shops gives a fresh overview of the different categories of products to be discovered within a brand’s store.
Analysis of the factors that should be watched closely in order to obtain good organic positioning in YouTube and Google.
What role do instant messaging apps play in the digital marketing strategy? We outline the main approaches chosen by brands for this channel.
Facebook Shops will allow brands to customize the shop section on their fan pages and upload their product catalog with ease.
Google’s Query Deserves Freshness algorithm detects when a user wants to access current information and when not.
The consumption habits of digital audio have changed after COVID-19. How to take advantage of it in the new normality?
YouTube is testing “Products in this video”, a new feature that will bring the world of online video and e-commerce sales closer together.
The consumption of digital audiovisual content has grown during the confinement. What will happen in the post-COVID-19 era?
SMO is essential for every business model, including those that are permanently subjected to the pressure of the ROI.