Data science techniques in the retail sector allow to improve the efficiency of e-commerce and polish the online user experience to maximize sales.
Attribution models with machine learning are based on the analysis of user behavior outside and inside the web.
Hyper-personalization is a data-driven digital marketing tactic that boosts customer engagement.
Data lakes and machine learning facilitate decision-making in the implementation of digital marketing strategies.
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How is Artificial Intelligence affecting online marketing strategies? What are its main applications nowadays?
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