We analyze how to adapt digital marketing to support the retail sector’s recovery as it faces consumer uncertainty.
Should Pure Players also sell their products on Amazon? Are sponsored sales necessary? Does it make sense to compare Amazon’s and Google’s ROI?
It is time to reassess digital marketing strategies. What are the key areas that will require work in the period after COVID-19?
Stéphane Levy, President of Labelium Group, analyses the effects of the de-escalation of confinement measures on the digital strategy of e-commerce, retailers and manufacturers.
Where is the retail sector headed after the coronavirus crisis? We analysed the main trends that will shape the industry’s future.
Amazon and other great marketplaces are a good way to internationalize a business. How to start and through which markets?
The Chinese market has become a huge opportunity for western brands. Which digital tools can you use to gain access to it?
Feed Management is the key to advertise products effectively in Google Shopping and other channels.
The customer journey map is a graphic representation of the steps users take, from the first click until they become a client.
How are shopping habits affected by the broad display of Black Friday offers? Discover the key trends for the retail sector.