YouTube is testing “Products in this video”, a new feature that will bring the world of online video and e-commerce sales closer together.
The consumption of digital audiovisual content has grown during the confinement. What will happen in the post-COVID-19 era?
SMO is essential for every business model, including those that are permanently subjected to the pressure of the ROI.
Amazon Sponsored Brand Ad’s are banner ads that help customers discover and engage with a brand’s products and a brand’s Amazon store.
With the launch of creative editing for Sponsored Brand Ads, brands can now edit products, headline copy, and brand logos without re-creating the campaign.
YouTube Video Builder allows brands to edit short videos for their advertising campaigns and is still available in the beta version.
Google has launched a free version of Google Shopping for the US and India. For the past few days, offers can be displayed on the Shopping tab of Google.com and on Google Shopping at no cost for retailers.
We analyzed the implications of the decrease in impressions Amazon Sponsored Products has for the advertisers.
YouTube will dive in the universe of short videos with Youtube Shorts, their bet to compete with TikTok.
The lockdown caused by Coronavirus has boosted video streaming. Could this be harnessed to bring brands & consumers closer?