These are the most effective tactics for getting great performance with the TrueView for Action ad format on YouTube.
Google and Amazon have been improving their digital ecosystems for years to become benchmarks for product searches.
From the number of plays to brand recall: metrics to determine the effectiveness of digital audio ads.
Google has recently added new indicators to improve its browsing experience evaluation: the Core Web Vitals.
The post-COVID reality raises a challenge for audiovisual advertising: to update the messages in order to connect with the public.
Live-streaming e-commerce has revolutionized the way we buy online. What opportunities does this phenomenon bring for brands?
The Hagakure method is a new way of structuring and optimizing campaigns on Google Ads with the help of machine learning. We explain what it is.
The revamped version of Facebook Shops gives a fresh overview of the different categories of products to be discovered within a brand’s store.
Analysis of the factors that should be watched closely in order to obtain good organic positioning in YouTube and Google.
What role do instant messaging apps play in the digital marketing strategy? We outline the main approaches chosen by brands for this channel.