Welcome to our newest Twitch Webinar series, where our NXTLVL Chief of Gaming Clayton McLaughlin interviews leading figures in this new advertising ecosystem. For our inaugural episode, we are honoured to welcome Zoe Soon, VP Experience Center at the IAB, to chat about the future of gaming.

In this 30-minute webinar, we partnered up with the #1 A/B testing tool on the market, VWO. What you will learn:

– The Value of CRO to your Business
– Creating/Starting a Testing Practice
– Optimizing for a Specific Audience
– Starting & Measuring Progress

DoubleVerify helps control advertising fraud, it ensures the quality of the ads’ location, and watches over video viewability.

As many as 62% of female self-identified gamers feel that brands don’t market to them. This creates a big marketing gap into which forward-thinking brands can rise to the occasion.

There is genuinely no more reason NOT to start advertising in games, thanks to better agility, more opportunities, real-time ads, and the ability to manage campaigns like traditional programmatic campaigns.

Get ready for recovery & discover how to adapt your digital marketing strategy to the new & evolving hospitality landscape.

These are the most effective tactics for getting great performance with the TrueView for Action ad format on YouTube.

Google and Amazon have been improving their digital ecosystems for years to become benchmarks for product searches.