From the number of plays to brand recall: metrics to determine the effectiveness of digital audio ads.
Google has recently added new indicators to improve its browsing experience evaluation: the Core Web Vitals.
The post-COVID reality raises a challenge for audiovisual advertising: to update the messages in order to connect with the public.
Live-streaming e-commerce has revolutionized the way we buy online. What opportunities does this phenomenon bring for brands?
The Hagakure method is a new way of structuring and optimizing campaigns on Google Ads with the help of machine learning. We explain what it is.
The revamped version of Facebook Shops gives a fresh overview of the different categories of products to be discovered within a brand’s store.
Analysis of the factors that should be watched closely in order to obtain good organic positioning in YouTube and Google.
What role do instant messaging apps play in the digital marketing strategy? We outline the main approaches chosen by brands for this channel.
Facebook Shops will allow brands to customize the shop section on their fan pages and upload their product catalog with ease.
Google’s Query Deserves Freshness algorithm detects when a user wants to access current information and when not.