The Labelium Miami office is now overseeing all LATAM business. This move was prompted by the agency’s explosive growth in the LATAM market, including fully managing key accounts this year including LACOSTE
Labelium Miami, led by Managing Director Santiago Mas, is now overseeing all LATAM business. This move was prompted by the agency’s explosive growth in the LATAM market, which includes new accounts this year and the full takeover of a key account, French Fashion brand LACOSTE.
“Miami has become the world headquarters for LATAM marketing,” said Mas. “It is centralized and stable, with access to other markets around the world, especially North America. Labelium’s consolidation of LATAM accounts here is a logical move triggered by our rapid growth in the market and a significant expansion and diversification of our services.”
Labelium LATAM now offers Eretail and Marketplaces, e-Commerce campaigns, conversion campaigns in Search, Shopping, GDN and Facebook Ads, as well as Feed Management. As part of its services, it is also ensuring Feed follow-up and product catalogue campaign optimizations to its clients. Labelium LATAM’s strong performance-driven and omnichannel expertise has been instrumental in the agency’s recent successes.
In recent years, Lacoste had been gradually shifting their operations from Labelium France to Labelium Brazil, which in turn is now managed by the Labelium LATAM HQ in Miami.
“Labelium is a true marketing partner,” said Rafael Vasconcelos, eCommerce Manager at Lacoste. “The agency has helped us tremendously in improving the performance of our e-commerce campaigns and has consistently delivered a premium experience for our customers. The working chemistry we have with Labelium and especially with the agency’s managing director in Brazil, Rafael Zamith, has been remarkable. I believe this chemistry will continue to help us perform and improve month after month, and we’re looking forward to now having access to Labelium’s full range of resources thanks to its recent consolidation.”