In this Agency Conversations episode, Amy Yu, Global Partner at Labelium, speaks with Google about Automation in Paid Media.
“Maybe it’s time to stop ignoring this huge opportunity. NXTLVL’s mandate is to focus entirely on gaming, helping our clients become first-mover pioneers in this new frontier.” – Clayton McLaughlin, MD of NXTLVL
At Labelium, our drive to achieve a measurable positive impact for our clients, partners and our community is unwavering, and as a Google Premier Partner we are privileged to do so on the forefront of this fast-moving marketplace.
“I’m thrilled to join the Labelium team and put my passion for people’s growth forward, helping create optimized dynamics for talent growth, business success, productivity and fun!” said de la Torriente, who has over 20 years of experience in Big 6 agencies working across various areas from client leadership, to business development, to strategy and planning.
“We chose to work with Labelium because the agency possesses an entrepreneurial spirit very much like our own,” said Stephanie Bleau, Head Of Marketing and E-Commerce at BESTSELLER. “We truly appreciate the talented team that has been partnering with us and the transparency with which we tackle opportunities together.
Labelium LATAM now offers Eretail and Marketplaces, e-Commerce campaigns, conversion campaigns in Search, Shopping, GDN and Facebook Ads, as well as Feed Management. As part of its services, it is also ensuring Feed follow-up and product catalogue campaign optimizations to its clients.
“This will be a huge step forward in advancing transparency in our industry,” said Clayton McLaughlin, Managing Director of Labelium Play in North America. “To get a Neutronian certification, you have to pull back the curtain and say ‘this is how we do everything.’”
“Manual campaign management is costly and only valuable for big-budget campaigns,” says Amy Yu, Managing Director of Labelium NY & VP Media. “AI today is advanced enough to do the job efficiently, especially at Skai, and combined with Labelium’s experts, mid-sized to major businesses can launch strong performance campaigns.”
“Labelium Play puts the agency in the strategic brand integration and content creation game,” said McLaughlin.