LABELIUM AMERICAS PARTNERS WITH SKAI TO ENHANCE ECOMMERCE CAMPAIGNS AMIDST AN INCREASINGLY COMPETITIVE MARKET
Global E-commerce Performance Agency Teams Up With Leading Marketing Intelligence, Media Activation and Measurement Technology Company
The global e-commerce performance agency Labelium, specializing in e-retail, media and consumer performance, today announces a multifaceted business partnership with Skai (formerly Kenshoo), a global leader in market intelligence, media activation and measurement technology. The partnership is intended to integrate Skai’s data-driven automation processes into Labelium’s suite of marketing services, providing the agency’s clients with a premium, transversal media strategy solution that crosses over the main major digital platforms from media to marketplaces.
Connecting Skai’s advanced data intelligence solutions with Labelium’s performance, operations and measurement experts, the new partnership will help brands thrive in the growing e-commerce and Direct-to-Consumer (D2C) landscape, not only with execution but now also in strategy and planning, with all phases interconnected by a single view of the customer and market. Skai’s artificial intelligence (AI) powered suite of data analytics products, including market intelligence, omnichannel media activation, testing and measurement tools, all share a uniquely comprehensive data foundation that works together with Labelium’s operational expertise to provide true incremental lift.
“This is a game-changer,” says Anne Bougel, CEO of Labelium Americas. “It is a broad, wide-ranging collaboration between our two organizations that gives our clients access to leading software and the experts who can analyze the data and find new insights. It will reduce time spent on campaign management and expand the volume of campaigns managed by account teams. It is a brave new alliance that arms Labelium, which is a leader in digital performance, expertise and tactics, with the most advanced tools in automation.”
“Manual campaign management is costly and only valuable for big-budget campaigns,” says Amy Yu, Managing Director of Labelium NY & VP Media. “AI today is advanced enough to do the job efficiently, especially at Skai, and combined with Labelium’s experts, mid-sized to major businesses can launch strong performance campaigns.”
“We are honored to be working with Labelium, an organization with which Skai already has tremendous synergy,” says Nich Weinheimer, General Manager of Commerce Strategy & Retail Media at Skai. “With the acceleration of e-commerce adoption, we’re excited to work together to help brands seize the digital opportunity at hand. By expanding Labelium’s marketing execution with Skai’s advanced cross-channel analytics and optimization, we can enhance customer connections on key commerce touchpoints like paid search, paid social, and retail media.”