The lockdown caused by Coronavirus has boosted video streaming. Could this be harnessed to bring brands & consumers closer?
YouTube Kids is the perfect advertising platform to send messages to young audiences; they are great online video consumers.
One of the channels that more urgently needs to adapt due to the coronavirus crisis is Google My Business. We can show you how.
Advanced TV has great advertising potential due to the increase in audiovisual consumption through these digital TV platforms.
With the support of our 20 offices around the world, the Labelium Group is a witness to the evolution of the pandemic and its impact on the behavior of businesses and consumers.
The TrueView for Action video ad format for YouTube is very effective at driving traffic to the website and capturing leads.
Retailers are applying augmented reality techniques after seeing the influence it has on customer satisfaction.
The audiovisual format has been one of the most affected by the new 5G network capacity. What impact will 5G have on the consumption of online video and audio?
Google BERT, the update with which the algorithm will be able to identify the user’s search intent.
The assistance of smart speakers in the purchasing process is changing the traditional phases of the buyer’s journey.