With the support of our 20 offices around the world, the Labelium Group is a witness to the evolution of the pandemic and its impact on the behavior of businesses and consumers.
Stéphane Levy, President of the Labelium Group, shares his personal and professional vision of the role of advertising agencies today.
Hyper-personalization is a data-driven digital marketing tactic that boosts customer engagement.
The TrueView for Action video ad format for YouTube is very effective at driving traffic to the website and capturing leads.
Retailers are applying augmented reality techniques after seeing the influence it has on customer satisfaction.
The audiovisual format has been one of the most affected by the new 5G network capacity. What impact will 5G have on the consumption of online video and audio?
Data lakes and machine learning facilitate decision-making in the implementation of digital marketing strategies.
Google BERT, the update with which the algorithm will be able to identify the user’s search intent.
The assistance of smart speakers in the purchasing process is changing the traditional phases of the buyer’s journey.
Amazon and other great marketplaces are a good way to internationalize a business. How to start and through which markets?
Video marketing is a very effective tool for promoting brand awareness and arousing user interest.
The Chinese market has become a huge opportunity for western brands. Which digital tools can you use to gain access to it?
Feed Management is the key to advertise products effectively in Google Shopping and other channels.
Learn about the changes that Chrome and Firefox will make to the management of third-party cookies. Special analysis on Chrome 80.
WeChat is the application that dominates the Chinese market. Discover its potential as an online marketing platform.
The implementation of 5G will force digital marketing to reinvent itself. This is how the brands’ new online strategies will be.
How is Artificial Intelligence affecting online marketing strategies? What are its main applications nowadays?
The customer journey map is a graphic representation of the steps users take, from the first click until they become a client.
How are shopping habits affected by the broad display of Black Friday offers? Discover the key trends for the retail sector.
Click-to-brick strategies seek to increase the number of customers reaching physical stores through online advertising campaigns.
How is digital transformation affecting the banking sector? Discover the role of digital marketing in this development.